The area rug is custom-designed for the living room of a three-storey residence in Tel Aviv’s arty Neve Tzedek quarter. Different textures, the curved, asymmetric design and a single splash of bright color serve to complement the striped "Big Mama" armchair, so unmistakably the brainchild of Moroso, Italy.

The master bedroom has an off-white, three-dimensional, asymmetric, romantic rug , which is placed partly under the bed, becoming an inviting, integral part of it.